Retail: delivering qualified leads

We provide a wide range of retail tools, online and in print, that put your brand and products in front of the 2.4 million* car buyers that use
What Car? every month.

*NRS readership and ABCe figures combined

Used cars

What Car?’s used car functionality uses industry-leading technology, providing users with a simple and effective buying experience.

  • Cars are purchased on a per ‘slot’ basis – when you sell a car, you can replace it with another free of charge, maximising your marketing spend
  • A relevant audience – you will be targeting the full range of prospective car buyers, from the less-well-informed consumer who needs to the car enthusiast of who influences the purchasing decisions of others
  • From research to retail – users are only ever one click away from used cars. Contextual linking through all our car review pages will only deliver you qualified car buyers with the knowledge and confidence to buy

Magazine – the Buyer’s Guide

The What Car? Buyer’s Guide, positioned at the back of the magazine, provides all the essential data a consumer requires when buying a car – and more. Sections include: car supermarkets, contract hire & leasing, new car brokers, insurance and finance.

  • Integrated advertising – all adverts are placed in the relevant section containing specific buying advice from the editorial team
  • Ease of use – each section is colour co-ordinated allowing the consumer swift access to the relevant section
  • Added Value – want to create more impact and further engagement with prospective customers? A dedicated special projects team can bring your company to life on the page via a range of advertorials.


All sections within ‘Shop’ are populated by buttons, which are simple but effective devices that deliver qualified car buyers direct to your website!

  • A highly targeted audience – we are providing ‘in market’ consumers who are actively searching for the right car or product/service
  • Gain the competitive advantage – the Shop section provides a real opportunity for you to engage this targeted audience with your website and your products/services
  • It works! – we deliver more than 50,000 click-throughs to companies every month

Contract hire & leasing

A user-friendly solution providing thousands of the latest offers:

  • A relevant audience – a cost-effective way to get all your deals in front of the right customers nationwide
  • 24/7 access to your deals – this ensures you are always displaying only your latest deals to prospective customers
  • It works! – we deliver more than 45,000 click-throughs to companies every month from consumers in the car-buying process

Dealer directory

When users begin their car research, they need to know which retailers are in their locality. The dealer locator is a unique opportunity to market your dealership to qualified car buyers.

  • It’s free! – all dealers have a free (but basic) entry
  • It’s geo-targeted – all searches are based on postcode, delivering only relevant car buyers in your area
  • Gain the advantage – purchase a premium listing and you will be able to tell consumers what differentiates you from the competition. Every premium listing will have a prominent position on the results page and have sections to display your special offers, additional services, news and events, as well as a map and directions to your dealership.

Rate card

Download now

Technical specs

Download now

Audience details

Download now