Display: Influencing car buyers

What Car? sees car buyers at every stage of the purchase process: from drawing up an initial shortlist to helping them finalise a deal. Only What Car? allows you to influence the car buyer throughout their buying journey.


Whatcar.com connects your business to new and used car buyers. We offer:

  • A full range of targeted display advertising solutions;
  • Online specials including microsite and advertorials.

Used Car Price Guide

What Car? Used Car Price Guide lists prices and reliability ratings for around 150,000 used cars. With us, you can:

  • Target consumers in the market for a used car;
  • Benefit from our full range of display and classified advertising opportunities.


What Car? is sure to find you the exact advertising solution you require. You’ll find:

  • Ads integrated with buying advice for each section;
  • Not sure what you want to do? Call us and we will provide a solution.

New Car guide

What Car? New Car Guide lists a review of every single new car on sale, perfect for targeting people who are short listing their next car. Here, you could have:

  • A full range of display packages available including advertorials and page adverts;
  • Reach consumers at the research stage of the car-buying process.

Rate card

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Technical specs

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Audience details

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